Connected TV ad examples are short commercials on a television that plays shows over the internet. A useful one names one offer, one place you can serve, and one way to respond. The spots below are patterns you can copy. They are not campaigns a named brand ran, and they include no results.
Connected TV advertising is the channel. Glo commercials are that spot in a Glo campaign, starting from $17/day, with no contract. Screens outside the home are Glo OOH. The campaign that includes both is Glo ads. Get three free concepts in Spark.
Lengths and formats
Glo commercials are 15-second or 30-second videos. Most connected TV spots play full screen, with the sound on, before or during the show. Plan on the viewer being across the room. The offer has to land in the spoken line, not in small type.
| Pattern | Length | What is on screen | What the pattern depends on |
|---|---|---|---|
| Local visit | 15 seconds | One offer, the place, an end card | Homes in the area you can actually serve |
| Ecommerce | 15 seconds, or 30 if the product needs a second beat | The product in the first second, one offer, a URL or QR | A picture that reads on a television |
| B2B | 15 or 30 seconds | One job, one next step | A place where those buyers are. Company size is a lean, not a list of accounts. |
| Event | 15 seconds | The date, the place, one reason to go | A buy that stops when the date passes |
Hold the end card long enough to read. A street, a phone number, a short URL, or a QR code. Pick one and give it the last seconds of the spot.
A television in a bar can use the same file. That screen is out of home, seen in passing. The living-room cut still needs the spoken line.
By business type
These are grouped by the business, not by a streaming app. The app is where the spot is allowed to run. The business decides the line, the length, and the map.
Local business
A local connected TV ad is a visit ad. The viewer has to know what you offer and whether they are close enough to use it.
Illustrative example, a neighborhood restaurant. 15 seconds. Open on one plate on a Thursday-night table, not a tour of the menu. The spoken line is "Thursday dinner, open until 10, four blocks from the station." The end card is the street and a QR code. The homes are the neighborhoods that already book or walk over. If the kitchen is closed Monday, the spot does not run Monday.
What makes this pattern work is the constraint. One service, one area, one way to respond. A city-wide buy spends the day on people who will not cross town for a weeknight table.
The same shape fits other local businesses:
- A gym: the clock, one empty rack, one class, the street, and the ZIPs members already come from.
- A dentist: the door, the hours on the glass, evening hours, the street the office is on. Do not invent a clinical result, a price you cannot honor, or a wait time you do not have.
- A shop: the rack that is actually in the store this week, the closing time, the two ZIPs that already walk in.
- A home service: the job ("same-week water heater") and the ZIPs you will drive. Skip the county if you will not take the call.
Ecommerce
An ecommerce spot sells a thing you ship, so the map can be wider than a storefront. It still fails if the product shows up late.
Illustrative example. 15 seconds. The product is in a hand in the first second. One offer you can actually fill, such as a bundle or a first-order detail you will honor. The end card is a short URL or a QR code, held long enough to read. There is no street address if there is no store. Use 30 seconds only when a still frame cannot show what the product does.
What makes this pattern work is recognition at a distance. Someone on a couch should know the product before the end card. A lifestyle montage with the name at the end spends the only seconds you have on scenery.
Cap how often the same homes see it. A wide map has more homes, and the same households can still absorb a small daily budget if you never set a cap. How that cap fits with place and audience is how CTV ad targeting works.
B2B
A B2B connected TV ad asks for a next step from a buyer, not a walk-in from everyone in the ZIP. Connected TV will not hand you a spreadsheet of companies.
Illustrative example. A facilities service that wants local trade accounts. 15 or 30 seconds. One job ("after-hours repair for small restaurants"), one area where those kitchens are, one next step (a URL to request the account). No feature list. No logo animation in front of the offer.
What makes this pattern work is a specific ask inside a place you can name. Company size and job title are a lean some platforms sell, and they are incomplete. The honest version of that limit is on how CTV ad targeting works, in the sections on business buyers and company size. On Glo, the control you set is the area, then at most one audience or interest layer.
Events
An event spot has a deadline. That is the whole advantage.
Illustrative example. A weekend market. 15 seconds. The date and the neighborhood are in the first sentence. One reason to go ("Saturday produce, the lot on 5th"). The homes are the ZIPs people would actually travel from. The buy starts in the days before the date and stops when the market is over. A 30-second version usually hides the date.
What makes this pattern work is the stop date. The same file running the week after is a commercial for something the viewer can no longer attend.
One spot, written out
One version, from the first frame. A single-location retailer. Illustrative, not a case study.
Second 0 to 3: a person holds the one item that is new this week. No montage. Second 3 to 10: the spoken line names the item, the closing time, and the street. Second 10 to 15: the end card holds the street and a QR code. Nothing else fades in.
The buy is the two ZIPs that already shop there. The same file can run on the street screen near the door as Glo OOH, then on TV at home in those ZIPs as Glo commercials. If the item sells through, you pause. You do not keep paying for a product that is gone.
Spots that fail
These spots fail in a few repeatable ways:
- The brand name arrives in the last second. The offer never arrives.
- A business people must visit never says where it is.
- The map is the whole metro, and the trade area is two ZIPs.
- The spot runs on days the door is shut.
- So many audience filters are stacked that a handful of homes see it constantly and you learn nothing.
- The file is a vertical phone video with no spoken line. A living-room spot is wide and sound-on. A phone cut is a different edit.
- The line invents a price, a medical claim, or a result you cannot stand behind.
A cable time slot is a different buy entirely. The comparison is CTV vs linear TV.
How a small business runs one with Glo
You do not need an agency or a station order. The order Glo uses is DOOH first, CTV also.
- Start from a video you have, or get three free concepts in Spark. About 20 seconds, no card. Keep one offer. Put the response on the end card.
- Name the area customers already come from. That choice is geographic targeting, covered in how CTV ad targeting works.
- Put the video on screens outside the home first. That layer is Glo OOH. Look at the screens near you before you pay.
- Turn on TV at home in that same area when the living room is worth a share of the day. Those spots are Glo commercials.
- Set a daily budget on pricing, starting from $17/day. Pause the days you are closed. You are charged only on days the ad runs. No setup fee. 7-day money-back guarantee. After setup, a campaign can go live in about 60 seconds.
- Read plays, QR scans, and calls. If the area is too quiet to learn from, widen it one step. If the same homes are soaking the budget, cap frequency before you add another filter.
What the channel is, what published prices say, and how a buy is structured sit on the connected TV advertising guide. This page stays on the spot itself.
Questions people ask
What are connected TV ad examples?
Short commercials on streaming TV at home, built as one offer, one area you can serve, and an end card. The patterns on this page cover a local visit, an online store, a business buyer, and an event. They are illustrative. They are not case studies.
What does one example look like?
A shop shows the item that is new this week, says the street and the closing time, and holds a QR code for the last few seconds. The homes are the two ZIPs that already shop there. The spot pauses when the item is gone.
How long should a connected TV ad be?
15 seconds is the default for a local offer, an event, and most ecommerce spots. Use 30 seconds when the product or the B2B ask needs a second beat. Glo commercials are 15-second or 30-second videos. Say the offer out loud. The viewer is across the room.
Can a small business run a connected TV ad without an agency?
Yes. Glo commercials start from $17/day, with no contract. Set the area, run screens outside the home first, and add TV at home in that same area if you want it. You can pause the days you are closed.