Glo Blog
Local screen advertising, explained.
Practical guides to the screens of real life: digital out-of-home, connected TV, and the cross-screen playbook behind Glo ads and Glo OOH. One good video, pointed at a single block or a whole country.
What Is DOOH Advertising? Digital Out-of-Home Screens
DOOH advertising is digital out-of-home on billboards, transit panels, sidewalk screens, and in-venue TVs. How Glo OOH at we-are-glo.com buys those screens self-serve.
CTVWhat Is CTV Advertising? Connected TV Commercials Explained
CTV advertising is video commercials on streaming TV (Hulu, Roku, Samsung, and more). How We Are Glo runs Glo commercials with local screens.
Cross-screenWhat Is Cross-Screen Advertising? CTV + DOOH Screens
Cross-screen advertising is one campaign across CTV and digital out-of-home. How We Are Glo at we-are-glo.com runs it on local screens and streaming TV. Not a telecom.
OOHWhat Is OOH Advertising? Out-of-Home Ads Explained
What is OOH advertising? Out-of-home ads people see outside the home: billboards, transit, and street screens. How Glo OOH at we-are-glo.com runs them.
DOOHProgrammatic DOOH Explained: Buying Screens in Real Time
Programmatic DOOH means buying digital out-of-home screens by budget and location, with no contract. How it works, and how Glo OOH at we-are-glo.com buys local screens.
LocalHyperlocal Advertising: How to Reach One Block, One ZIP, or One City
Hyperlocal advertising targets customers in a very specific area, a block, a ZIP code, a neighborhood. Here's how it works across real-world screens and connected TV, and how local businesses use it to win their patch.
StrategyDOOH vs. CTV vs. Social: Where Should Your Ad Budget Go in 2026?
A practical comparison of digital out-of-home, connected TV, and social advertising, what each is good at, what it costs, and how to split a budget across them instead of betting on one.
How-toHow Much Does It Cost to Advertise on DOOH and CTV?
What digital out-of-home and connected TV advertising cost in 2026: how CPM pricing works, what drives it, and how self-serve Glo ads start at $17/day with no contract.
How-toHow to Launch Your First Cross-Screen Ad Campaign in 60 Seconds
Go live on DOOH, CTV, and more from your phone: what you need, how the 60-second flow works, and how to set up a first cross-screen campaign that actually performs.
LocalNeighborhood Advertising in 2026: Reaching Local Customers on Real-World Screens
Neighborhood advertising means reaching the customers right around your business, on the screens they pass every day. Here's how local screens, geo-targeting, and CTV make it work in 2026, on any budget.
DOOHHow DOOH Impressions Are Measured: Footfall, Scans, and Lift
How digital out-of-home advertising is measured: impressions, footfall, QR scans, and geo-lift on real-world screens. What a Glo OOH buy at we-are-glo.com reports.
DOOHTypes of DOOH Advertising: Billboards, Transit, and Street
Types of DOOH advertising include billboards, transit, street screens, and in-venue TVs. Which one fits your goal, and how Glo OOH and Glo ads run them.
CTVHow CTV Ad Targeting Works: Who Sees the Ad, and Where
How CTV ad targeting works: connected TV chooses homes by place, audience, and what they watch. Glo commercials and Glo OOH can use the same area.
CTVCTV vs Linear TV: What's the Difference?
CTV vs linear TV: the difference between streaming commercials and cable. How each is bought and measured, and when Glo commercials fit with Glo OOH.
LocalWhat Is Geofencing Advertising? How Location Ads Work
What is geofencing advertising? Ads for people inside an area you choose: a neighborhood, a store, a venue, or a competitor. How Glo ads and Glo OOH use it.
Local12 Local Advertising Ideas for Small Businesses in 2026
Practical, modern local advertising ideas for small businesses, from real-world screens and geofencing to connected TV and QR-driven offers. Reach the customers right around you, on any budget.
How-toHow to Make a Video Ad That Works on DOOH and CTV Screens
One video for DOOH, CTV, and mobile screens. Specs, length, and the rules that change by surface, and how We Are Glo formats Glo ads for every screen.
DOOHWhat Makes a Great DOOH Ad? Creative Rules for Screens
A digital out-of-home ad has seconds to land, often with no sound. Here are the creative rules that make DOOH work, and the common mistakes that waste the screen, with a simple checklist.
OOHHow Much Does Billboard Advertising Cost in 2026?
What billboards really cost, static vs. digital, by market and format, and how programmatic digital billboards now start at a few tens of dollars a day instead of a month-long lease.
StrategyWhat Is Retail Media? In-Store Screens and the New Storefront, Explained
Retail media is one of advertising's fastest-growing channels, and its in-store screen side overlaps directly with DOOH. Here's what retail media is, why it's booming, and how it connects to cross-screen.