Running ads on real-world screens and connected TV used to take weeks — briefs, production, insertion orders, approvals. Today you can go live across multiple screens in about a minute, from your phone. Here's exactly what you need and how the flow works, so your first cross-screen campaign starts strong.
What you need before you start
Three things, and you likely already have them:
- A short video. A good Reel, a product clip, or a simple promo — 15 to 30 seconds is plenty.
- A target area. Where your customers are: a block, a ZIP, a city, or the whole country.
- A clear offer. One reason for someone to act this week.
That's it. No agency, no media plan, no contract.
The 60-second flow, step by step
- Upload your video. One file is enough. It's automatically cropped and formatted for each surface — sidewalk screens, in-venue TVs, CTV apps, premium publishers, and geo-fenced phones — so you don't make five versions.
- Set your geography. Draw your area or pick your ZIPs and city. This single setting applies across every screen in the campaign.
- Pick a budget. Start where you're comfortable — plans begin at $29/day, and you can pause anytime.
- Add an end card. Drop in your address, a QR code, or a short link so a glance becomes an action.
- Go live. Review and launch. Your campaign can be running in about 60 seconds, same day.
The platform handles the hard parts — buying DOOH and CTV screen time programmatically, formatting creative, pacing budget — while you keep it to five simple choices.
Setting up a first campaign that performs
Going live is easy; going live well takes a few smart defaults:
- Lead with one offer, not three. Clarity beats cleverness on a screen someone sees for a few seconds.
- Start tighter than you think. A small, well-covered area outperforms a thin spread across a big one.
- Fund frequency. Aim to be seen several times, not once — repetition is what makes people remember you.
- Make the end card do work. A QR code or short link is your bridge from screen to sale, and your best measurement tool.
What to watch after launch
Give it a few days before judging anything. Then look at the signals that matter: impression delivery, QR scans and link clicks, and any lift in visits or orders. Adjust your area, budget, or offer — then let it run again. Real-world advertising rewards patience and repetition, not day-one verdicts.
Why it's finally this simple
The whole point of Glo is to make premium screens self-serve — all screens unlocked, DOOH first, CTV also. One good video becomes coordinated reach across the screens of real life and the living room, pointed exactly where your customers are, from $29/day with no contract.
Not sure how much to budget? See how much DOOH and CTV cost. Want to focus on your immediate area first? Read hyperlocal advertising.